A pharmacy's profit margin depends primarily on the choice of brands.
A good supplier is not the one who sells the most:
it’s the one who helps you earn more..
1. Prioritize brands with proven turnover
A low-turnover brand ties up stock and reduces cash flow.
On the other hand, a fast-moving brand:
- secures margins,
- reduces unsold inventory,
- increases revenue.
2. Look for brands with a real support program
The best brands provide:
- sales support materials,
- clear sales arguments,
- advisory training,
- in-store visibility.
The more a brand supports the pharmacy, the more stable the margin becomes.
3. Compare commercial terms
Pricing, discounts, payment facilities, minimum volumes…
A good supplier knows how to adapt its offers to the realities of healthcare retail.
4. Integrate a few differentiated references
An exclusive or selectively distributed range makes it possible to increase margins without internal competition.
Conclusion
Margin is not a matter of chance, it is a supplier strategy..
Choosing the right brands can improve a pharmacy’s profitability within just a few weeks.
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