A successful exhibition begins before the doors open.
Here is the method used by the brands that generate the most B2B orders.
1. Define 3 clear commercial priorities
Before attending, a brand must choose:
- 1 flagship product range,
- 1 exhibition offer,
- 1 objective: orders, leads, distribution.
2. Build a sales-oriented booth
An effective booth highlights:
- high-turnover products,
- profitable bundles,
- proof of performance.
The space must clearly communicate: “this is what delivers results.”
3. Prepare a short, concrete sales pitch
Buyers want something simple, clear and immediately actionable:
- margin,
- turnover,
- visibility,
- commercial terms.
4. Contact prospects before the trade show
Most exhibition sales start before.
Scheduling meetings dramatically increases conversion rates.
5. Have a special exhibition offer
A well-designed incentive can double orders:
accelerated listing, volume bonuses, limited-time discounts, exclusivities.
Conclusion
When well prepared, a exhibition becomes a true B2B order accelerator..
👉 To exhibit: Request the exhibitor brochure
