{"id":5132,"date":"2025-12-09T12:04:08","date_gmt":"2025-12-09T11:04:08","guid":{"rendered":"https:\/\/pharmahealthexpo.ma\/?p=5132"},"modified":"2026-01-02T15:25:27","modified_gmt":"2026-01-02T14:25:27","slug":"un-salon-professionnel-peut-transformer-la-maniere-dont-une-pharmacie-choisit-ses-produits-et-developpe-ses-ventes","status":"publish","type":"post","link":"https:\/\/pharmahealthexpo.ma\/en\/blog\/un-salon-professionnel-peut-transformer-la-maniere-dont-une-pharmacie-choisit-ses-produits-et-developpe-ses-ventes\/","title":{"rendered":"An exhibition can transform the way a pharmacy chooses its products and develops its sales."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5132\" class=\"elementor elementor-5132\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424a81c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424a81c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b4dd53c\" data-id=\"6b4dd53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230fd4f elementor-widget elementor-widget-text-editor\" data-id=\"230fd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But be careful: this is only true for a business-oriented trade show, where performance is the priority.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dad6a2 elementor-widget elementor-widget-heading\" data-id=\"0dad6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Identify fast-moving products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac7a3a elementor-widget elementor-widget-text-editor\" data-id=\"cac7a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Brands showcase their high-turnover references <strong>, supported by sell-out data<\/strong>, field feedback, and comparisons.<br \/>Buyers save time: in just a few minutes, they identify what would otherwise take weeks to analyze.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b75af elementor-widget elementor-widget-heading\" data-id=\"18b75af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Renegotiate commercial terms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270952c elementor-widget elementor-widget-text-editor\" data-id=\"270952c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face-to-face means bargaining power.<br \/>A business exhibition makes it possible to:<\/p><ul><li>secure better pricing,<\/li><li>increase margins,<\/li><li>ensure stable supply,<\/li><li>build a direct relationship with suppliers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cada51 elementor-widget elementor-widget-heading\" data-id=\"9cada51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Discover brands with immediate potential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621307 elementor-widget elementor-widget-text-editor\" data-id=\"7621307\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Many pharmacies achieve +10% to +20% growth in certain categories by introducing <strong>2 to 3 high-performing new brands.<\/strong>.<br \/>An exhibition makes this search much easier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3747133 elementor-widget elementor-widget-heading\" data-id=\"3747133\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Optimize your retail space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df0ab3 elementor-widget elementor-widget-text-editor\" data-id=\"0df0ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exhibitors share their data:<\/p><ul><li>best product placement,<\/li><li>advisory sales pitches,<\/li><li>recommended volumes,<\/li><li>turnover strategies.<\/li><\/ul><p>These best practices deliver immediate sales improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f355a5 elementor-widget elementor-widget-heading\" data-id=\"2f355a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3ed15 elementor-widget elementor-widget-text-editor\" data-id=\"fa3ed15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A business exhibition is not a showcase event, it is a <strong>commercial growth lever.<\/strong>.<br \/>It helps pharmacists and parapharmacy managers make better decisions, faster.<\/p><p>\ud83d\udc49 <strong>To visit Pharma Health Expo: <a href=\"https:\/\/badge.pharmahealthexpo.ma\/registration\/tickets\/8\">Register for free<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mais attention : cela n\u2019est vrai que pour un salon orient\u00e9 business, o\u00f9 la priorit\u00e9 est la performance. 1. Identifier les produits qui tournent vite Les marques y pr\u00e9sentent leurs r\u00e9f\u00e9rences \u00e0 fort potentiel de rotation, avec donn\u00e9es sell-out, retours terrain, comparatifs.Les acheteurs gagnent du temps : ils identifient en quelques minutes ce qu\u2019il leur [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-artificielle"],"_links":{"self":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=5132"}],"version-history":[{"count":4,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5132\/revisions"}],"predecessor-version":[{"id":5137,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5132\/revisions\/5137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=5132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=5132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=5132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}