{"id":5138,"date":"2025-12-09T12:15:28","date_gmt":"2025-12-09T11:15:28","guid":{"rendered":"https:\/\/pharmahealthexpo.ma\/?p=5138"},"modified":"2026-01-02T15:24:52","modified_gmt":"2026-01-02T14:24:52","slug":"la-marge-dune-pharmacie-depend-dabord-du-choix-des-marques","status":"publish","type":"post","link":"https:\/\/pharmahealthexpo.ma\/en\/blog\/la-marge-dune-pharmacie-depend-dabord-du-choix-des-marques\/","title":{"rendered":"A pharmacy's profit margin depends primarily on the choice of brands."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5138\" class=\"elementor elementor-5138\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424a81c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424a81c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b4dd53c\" data-id=\"6b4dd53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230fd4f elementor-widget elementor-widget-text-editor\" data-id=\"230fd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">A good supplier is not the one who sells the most:<br \/>it\u2019s the one who <strong>helps you earn more.<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dad6a2 elementor-widget elementor-widget-heading\" data-id=\"0dad6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Prioritize brands with proven turnover<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac7a3a elementor-widget elementor-widget-text-editor\" data-id=\"cac7a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A low-turnover brand ties up stock and reduces cash flow.<br \/>On the other hand, a fast-moving brand:<\/p><ul><li>secures margins,<\/li><li>reduces unsold inventory,<\/li><li>increases revenue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b75af elementor-widget elementor-widget-heading\" data-id=\"18b75af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Look for brands with a real support program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270952c elementor-widget elementor-widget-text-editor\" data-id=\"270952c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best brands provide:<\/p><ul><li>sales support materials,<\/li><li>clear sales arguments,<\/li><li>advisory training,<\/li><li>in-store visibility.<\/li><\/ul><p>The more a brand supports the pharmacy, the more stable the margin becomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cada51 elementor-widget elementor-widget-heading\" data-id=\"9cada51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Compare commercial terms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621307 elementor-widget elementor-widget-text-editor\" data-id=\"7621307\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Pricing, discounts, payment facilities, minimum volumes\u2026<br \/>A good supplier knows how to adapt its offers to the realities of healthcare retail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3747133 elementor-widget elementor-widget-heading\" data-id=\"3747133\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Integrate a few differentiated references<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df0ab3 elementor-widget elementor-widget-text-editor\" data-id=\"0df0ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An exclusive or selectively distributed range makes it possible to increase margins without internal competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f355a5 elementor-widget elementor-widget-heading\" data-id=\"2f355a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3ed15 elementor-widget elementor-widget-text-editor\" data-id=\"fa3ed15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Margin is not a matter of chance, it is a <strong>supplier strategy.<\/strong>.<br \/>Choosing the right brands can improve a pharmacy\u2019s profitability within just a few weeks.<\/p><p>\ud83d\udc49 <strong>Discover the brands exhibiting at Pharma Health Expo: <a href=\"https:\/\/pharmahealthexpo.ma\/nous-contacter\/\">Receive an invitation<\/a><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un bon fournisseur n\u2019est pas celui qui vend beaucoup :c\u2019est celui qui fait gagner. 1. Privil\u00e9gier les marques avec une rotation prouv\u00e9e Une marque \u00e0 faible rotation immobilise du stock et r\u00e9duit la tr\u00e9sorerie.\u00c0 l\u2019inverse, une marque qui tourne vite : s\u00e9curise la marge, r\u00e9duit les invendus, augmente le chiffre. 2. Rechercher les marques avec [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-artificielle"],"_links":{"self":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=5138"}],"version-history":[{"count":4,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5138\/revisions"}],"predecessor-version":[{"id":5143,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5138\/revisions\/5143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=5138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=5138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=5138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}