{"id":5144,"date":"2025-12-09T14:16:06","date_gmt":"2025-12-09T13:16:06","guid":{"rendered":"https:\/\/pharmahealthexpo.ma\/?p=5144"},"modified":"2026-01-02T15:23:58","modified_gmt":"2026-01-02T14:23:58","slug":"un-salon-reussi-commence-avant-louverture-des-portes","status":"publish","type":"post","link":"https:\/\/pharmahealthexpo.ma\/en\/blog\/un-salon-reussi-commence-avant-louverture-des-portes\/","title":{"rendered":"A successful exhibition begins before the doors open."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5144\" class=\"elementor elementor-5144\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424a81c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424a81c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b4dd53c\" data-id=\"6b4dd53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230fd4f elementor-widget elementor-widget-text-editor\" data-id=\"230fd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is the method used by the brands that generate the most B2B orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dad6a2 elementor-widget elementor-widget-heading\" data-id=\"0dad6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Define 3 clear commercial priorities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac7a3a elementor-widget elementor-widget-text-editor\" data-id=\"cac7a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before attending, a brand must choose:<\/p><ul><li>1 flagship product range,<\/li><li>1 exhibition offer,<\/li><li>1 objective: orders, leads, distribution.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b75af elementor-widget elementor-widget-heading\" data-id=\"18b75af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Build a sales-oriented booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270952c elementor-widget elementor-widget-text-editor\" data-id=\"270952c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective booth highlights:<\/p><ul><li>high-turnover products,<\/li><li>profitable bundles,<\/li><li>proof of performance.<\/li><\/ul><p>The space must clearly communicate: <strong>\u201cthis is what delivers results.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cada51 elementor-widget elementor-widget-heading\" data-id=\"9cada51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Prepare a short, concrete sales pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621307 elementor-widget elementor-widget-text-editor\" data-id=\"7621307\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Buyers want something simple, clear and immediately actionable:<\/p><ul><li>margin,<\/li><li>turnover,<\/li><li>visibility,<\/li><li>commercial terms.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3747133 elementor-widget elementor-widget-heading\" data-id=\"3747133\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Contact prospects before the trade show<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df0ab3 elementor-widget elementor-widget-text-editor\" data-id=\"0df0ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Most exhibition sales start <strong>before<\/strong>.<br \/>Scheduling meetings dramatically increases conversion rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941efac elementor-widget elementor-widget-heading\" data-id=\"941efac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Have a special exhibition offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13317ef elementor-widget elementor-widget-text-editor\" data-id=\"13317ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">A well-designed incentive can double orders:<br \/>accelerated listing, volume bonuses, limited-time discounts, exclusivities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f355a5 elementor-widget elementor-widget-heading\" data-id=\"2f355a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3ed15 elementor-widget elementor-widget-text-editor\" data-id=\"fa3ed15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When well prepared, a exhibition becomes a true <strong>B2B order accelerator.<\/strong>.<\/p><p>\ud83d\udc49 <strong>To exhibit: <a href=\"https:\/\/pharmahealthexpo.ma\/devenez-exposant\/\">Request the exhibitor brochure<\/a><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voici la m\u00e9thode utilis\u00e9e par les marques qui g\u00e9n\u00e8rent le plus de commandes B2B. 1. D\u00e9finir 3 priorit\u00e9s commerciales claires Avant de participer, une marque doit choisir : 1 gamme phare, 1 offre salon, 1 objectif : commandes, contacts, distribution. 2. Construire un stand orient\u00e9 vente Un stand efficace met en avant : les produits [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intelligence-artificielle"],"_links":{"self":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=5144"}],"version-history":[{"count":4,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5144\/revisions"}],"predecessor-version":[{"id":5148,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/posts\/5144\/revisions\/5148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=5144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=5144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmahealthexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=5144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}